About Me.
Andy Cooney is a seasoned digital marketing professional with over 15 years of experience across a wide range of areas, including paid media, SEO, content, affiliates, analytics, and programmatic. His diverse expertise instils confidence in his ability to address the challenges faced by modern marketers.
With experience ranging from startups to some of the world's largest advertisers, Andy is adept at dealing with the challenges faced by modern marketers, with a recent focus on affiliate fraud and incrementality in paid media. Since starting Marcode in 2023 Andy has been focused on the company's growth, building the marketing, sales & customer support functions.
Expertise:
-
Paid media
-
Fraud within marketing
-
Marketing operating models
-
Marketing sales processes
-
SEO
Contributions to Articles:
-
Which? Magazine
-
HelloPartner
-
CityAM
-
Search Engine Land
Previous Speaking Engagements:
-
Affiliate Huddle 2023
-
Dublin Tech Summit 2024